I contain multitudes. This is the long version.
I've never been interested in the surface of things. Not in brands, not in people, not in ideas. The question that's driven everything I've built is the same one I ask every client, every collaborator, every project: what is this actually made of? I grew up across borders, between cultures, without a clean answer to where I'm from. That turned out to be the best possible training for what I do now. When you don't have a fixed identity handed to you, you learn to build one from scratch. And then you get very good at helping others do the same.
Outside of work I'm a former professional athlete who never quite stopped competing — just redirected it. You'll find me in the water, on a board, out in nature, in a notebook, in a conversation that goes three hours longer than planned. Movement and making things are how I think. Always have been. The physical and the conceptual are not separate worlds for me — the discipline of one sharpens the other.
What actually drives me — the thing underneath all of it — is watching something become fully itself. A brand that finally sounds like it means it. A person who stops performing and starts building. An idea that stops apologising for being too much. That moment of clarity is what I'm always chasing. In the work, and everywhere else.
